If the size of a sign were a function of its importance, this situation would be reversed. Obviously, signs do not have to be of gargantuan size in order to be seen!
"If people didn't use billboards, we wouldn't be in business...we provide a service for people that can't adverise in ANY other way"- a representative of Trinity Advertising (Decatur) on APT's For the Record November 9, 1999.